Etam Live Show: a fashion show in full 3D

Our Millenium 8 coach was at the Paris Stock Excange on Tuesday 26 February for a very special event: the Etam fashion show, broadcast live and in 3D online and in Gaumont-Pathé cinemas.

Etam unveiled its new collection at the Paris Stock Exchange. The lingerie brand designed the event to be broadcast live in 3D online and in Gaumont-Pathé cinemas in France and across Europe. Specially dedicated to 3D filming, our Millennium 8 coach once again put on an excellent show. It provided 3D coverage from 6 cameras, including one crane, while a 2D HF camera covered the event build up presented by Mademoiselle Agnès.  A monomode fibre-optic circuit was installed within the Paris Stock Exchange. The system was similar to that used at Le Mans 24 Hours, and transmits audio, video and data along a single fibre-optic, thereby limiting installation time, simplifying settings, and securing camera transmissions to the production unit in the coach. While the image was supreme, sound was certainly not ignored: the sound engineer had 70 audio tracks available to him for a 5:1 production.
Etam planned a show that combined a fashion show and live concert with 5 international artists, under the artistic direction of Mark Ronson. The brand presented its Etam Lingerie and Bathing ranges, as well as the Natalia Vodianova for Etam range.
AM VISUAL TV is on point for fashion week. In addition to the Etam fashion show, our cameras pinted their lenses at the Dior Prêt-à-Porter show ( (1 March, Millennium 8) , Chloé (3 March, City 1 coach) , Valentino (5 March, City 1 coach) , Chanel (5 March, Enterprise)  and Vuitton (6 March, Flight B Production Van). Our Studios 107 were also there for the Tara Jarmon fashion show on 26 February.

The Etam fashion show can be seen at http://defile.etam.com/.