09/15/2015
The US Open: game, set, and match for augmented reality
The US Open ran from 31 August to 13 September, and the last of the season's Grand Slam tournaments was broadcast in full on Eurosport. Following the French Open, the channel entrusted us with enhancing its programme with our LiveTrack augmented reality solution.
This year, Eurosport went all out by broadcasting every single one of the tournament's matches. The Eurosport studio was set up at the entrance to centre court (Flushing Meadow), at the heart of the exciting tournament. Regular programming was turned on its head for the two weeks of the US Open, with several different programmes about the tournament being shown in addition to all the matches. Eurosport opted for augmented reality in order to show every little spin on the ball!
LiveTrack was used to enrich The Coach by adding dynamic graphics to the programme. The presenter and trainer of Serena Williams, Patrick Mouratoglou, was therefore able to illustrate his analysis with statistics and graphical data...... Far from just a gadget, LiveTrack is a real presentation tool that unquestionably enhances the programme.
Watch a clip from The Coach:
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Yvan GINOT
International sales manager
+33 (0)4 72 91 79 07
+33 (0)6 88 38 02 74
Yvan.Ginot@ampvisualtv.tv